# Messaging and answering requests

Each conversations can be assigned to a manager, which you can add from your Settings. Custom labels can also be applied on conversations

<figure><img src="https://492503182-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LgKK6lQ7_MWTA01UU_m%2Fuploads%2FTeQkEEEbsvcSMIpVkLUN%2FCleanShot%202026-03-26%20at%2013.21.12%402x.png?alt=media&#x26;token=0fc64bfa-25b1-4bde-b553-c46a9203bf14" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Creating a new conversation and answering to messages is reserved to brands with a paid subscription. With a free subscription, you can only read messages and notecards.
{% endhint %}